Creating great AI art takes more than just a sense of good taste; it requires the ability to properly envision a scene and then direct, curate, and embellish the result through its many iterations until something usable emerges. We take a philosophical walk through some of the arguments for and against.

There are many reasons why we love doing car projects. From virtual vehicles and virtual production sets to working with incredible technology and talent, we delve into some of the whys, wheres, whens and hows of creating car commercials and car-related work.

When it comes to creating cool visual effects, animating movies, or constructing exotic fantasy worlds in 3D, our imaginations truly are the only limitation. There’s any number of powerful software applications suited to every purpose and context. We take a peek under the hood of our favourites, SideFX’s Houdini.